Social Network Theory and Entrepreneurship: Unlocking the Power of Networks

Training Objective:

• The course aims to demonstrate how entrepreneurs can leverage social networks to identify opportunities, access resources, build strategic partnerships, and gain competitive advantage in dynamic business environments.

Target Audience:

• International summer program

Training Schedule:

Session 1: Introduction & Basics

• Introduction to Social Network Theory – key concepts: node, tie, density, centrality
  Icebreaker: 'Who are you connected to?' – students create a mini social map.

Session 2: Networks in Entrepreneurship

• Entrepreneurial networks: weak ties, structural holes, and success factors
  Activity: Case study – Network analysis of a local entrepreneur

Session 3: Discover Your Own Network

• Mapping your own social and professional network
  Tool: Paper, pen, colorful post-its or online tools (Graphcommon, Miro)

Session 4: Practical Workshop

• Building a strategic network for a business idea
  Activity: Group project – design a network for a startup idea

Closing & Reflection

• Feedback and evaluation form

Eğitim Takvimi:

Weekdays 09.30-16.30

Eğitmen:

Doç.Dr. Emre ER